Region Blogs

The Supplement and Nutrition Packaging Markets in North America and Europe

Growing Demand for Supplement and Nutrition Packaging in North America

The Leading Market: North America

The supplement and nutrition packaging market in North America holds the largest share, primarily driven by the increasing inclination towards dietary supplements as a lifestyle choice among the population. According to polls in the USA, approximately 77% of Americans regularly take dietary supplements. Commonly used supplements include Vitamin D, Vitamin C, and multivitamins. Additionally, herbal medications like Ginseng and Echinacea, as well as minerals such as Calcium and Iron, remain popular among consumers in this region. This growing user base has resulted in a significant surge in the market, fueled by the increasing adoption of supplements in the area.

U.S. Dominance in the Market

The United States leads the supplements market, with the U.S. vitamin and nutritional supplement market projected to reach $35.6 billion by 2022. This growth is propelled by innovations in packaging technology, with packages specifically developed for dietary supplements and nutritional beverages. Packaging plays a crucial role in maintaining the integrity, freshness, and safety of these products while providing essential information to consumers about ingredients, dosage, and usage. To meet evolving consumer preferences, packaging manufacturers produce convenient and user-friendly packaging in various formats, catering to diverse lifestyles and food consumption habits.

Market Expansion and Opportunities

The expansion of the supplement and nutrition packaging market in North America is driven by increased usage of dietary supplements, rising health awareness among consumers, and advancements in packaging technologies. As the sector continues to innovate and invest, the market is poised for further expansion in the coming years, presenting attractive opportunities for industry players across the value chain.

Example of Industry Development

  • May 2022: Vantage Nutrition, a subsidiary of the ACG Group, acquired full shares of ComboCap, Inc. This acquisition enabled Vantage’s technology and customer solutions to gain more reach in North America and globally, strengthening its position in the market.

Vital Role of Packaging in European Supplement and Nutrition Market

Europe’s Growing Market Presence

Europe stands as the second largest supplement and nutrition packaging market, following North America. The region’s significant presence in this market segment is attributed to various factors, including higher per capita spending on supplements due to disposable income.

Top Food Supplements Consumption in Europe, 2022 (%)

  • Vitamin D: 45%
  • Multivitamins: 30%
  • Vitamin C: 25%

Expansion and Trends in Europe

Europe’s supplement and nutrition packaging industry is experiencing substantial growth, with an annual increase of 6.8 percent predicted. This growth is fueled by increasing health consciousness, a growing aging population, and a rising focus on disease prevention. The demand for supplements creates opportunities for packaging manufacturers to develop innovative solutions that meet the functional needs and preferences of European consumers.

Importance of Packaging

Packaging plays a crucial role in ensuring the safety, quality, and appeal of dietary supplements in the European market. With sustainability and environmental concerns gaining momentum, the development and use of eco-friendly packaging solutions are increasingly emphasized. Packaging manufacturers are committed to producing sustainable materials and designs to reduce environmental impact, meeting consumer demand for green products.

Industry Development Example

  • September 2023: Danone announced a €50 billion extension of its Opole, Poland plant, aiming to expand its medical nutrition capabilities to supply patients worldwide. This expansion reflects Danone’s commitment to further growth in the adult medical nutrition market.

Both North America and Europe demonstrate significant growth potential in the supplement and nutrition packaging market. As consumer preferences evolve and regulatory landscapes develop, the industry is poised for further innovation and expansion, offering promising opportunities for industry players.

Download White Paper: https://www.towardspackaging.com/personalized-scope/5176

Own your copy of our reach study and stay informed: https://www.towardspackaging.com/price/5176

Get the latest insights on packaging industry segmentation with our Annual Membership. Subscribe now for access to detailed reports, market trends, and expert analysis tailored to your needs. Stay ahead in the dynamic packaging sector with valuable resources and strategic recommendations. Join today to unlock a wealth of knowledge and opportunities: Subscribe to Annual Membership

If you have any questions, please feel free to contact us at sales@towardspackaging.com

About Us

Towards Packaging is a leading global consulting firm specializing in providing comprehensive and strategic research solutions. With a highly skilled and experienced consultant team, we offer a wide range of services designed to empower businesses with valuable insights and actionable recommendations. We stay abreast of the latest industry trends and emerging markets to provide our clients with an unrivalled understanding of their respective sectors. We adhere to rigorous research methodologies, combining primary and secondary research to ensure accuracy and reliability. Our data-driven approach and advanced analytics enable us to unearth actionable insights and make informed recommendations. We are committed to delivering excellence in all our endeavours. Our dedication to quality and continuous improvement has earned us the trust and loyalty of clients worldwide.

Browse our Brand-New Journal:

https://www.towardshealthcare.com

https://www.towardsautomotive.com

For Latest Update Follow Us: https://www.linkedin.com/company/towards-packaging/

Get Our Freshly Printed Chronicle: https://www.packagingwebwire.com/

Scrutinize More:

Clara Muller

Meet Clara Muller, a seasoned expert in the packaging industry with over a decade of experience across various sectors. With a background in Industrial Design, Clara blends creativity with technical prowess to drive innovation. Her expertise spans food and beverage, pharmaceuticals, electronics, and luxury goods packaging. Clara is renowned for her commitment to sustainability, advocating for eco-friendly materials and practices. As a prominent contributor to Packaging Web Wire, a premier online platform under Towards Packaging - Business Consulting Service, Clara's insights shape industry discourse. Through her leadership, she continues to steer the packaging industry towards a more sustainable and innovative future.

Recent Posts

Peelable Lidding Films Market Overview

Peelable Lidding Films Market Growth and Future Outlook The global market for peelable lidding films…

21 hours ago

Reverse Tuck Box Market Report Growth, Trends and Key Drivers (2024 – 2034)

Reverse Tuck Box Market Size, Trends and Growth Outlook The reverse tuck box market was…

21 hours ago

Pharmaceutical and Chemical Aluminum Bottles and Cans Market

Growth Insights for the Global Pharmaceutical and Chemical Aluminum Bottles and Cans Market The global…

22 hours ago

Plastic Tubes Market Trends and Growth (2024-2033)

Plastic Tubes Market Growth Size, Trends and Regional Outlook (2024-2033) The global plastic tubes market…

22 hours ago

PP Deli Food Container Market Trends and Insights

PP Deli Food Container Market Size and Growth Insights The global PP deli food container…

22 hours ago

Solid Bleached Sulfate (SBS) Board Market Overview and Forecast

Solid Bleached Sulfate (SBS) Board Market Growth and Forecast The global market for solid bleached…

22 hours ago