Categories: Press Releases

Stick Packaging Market Size, Trends and Outlook for 2022-2032

  • The global stick packaging market size is anticipated to experience growth, escalating from USD 325.21 million in 2022 to an estimated USD 547.63 million by 2032.
  • This growth trajectory is expected to follow a Compound Annual Growth Rate (CAGR) of 5.4% during the period spanning from 2023 to 2032.

Report Highlights: Important Revelations

  • Growth Projections: Stick packaging market notches 5.4% CAGR (2023-2032).
  • Asia Pacific’s strategic positioning in the stick packaging arena by 41% market share.
  • North America’s resolute rise in the emerging stick packaging market by 32% market share.
  • Stick packaging exploring the dynamic drivers of growing demand.
  • The pinnacle of convenience with powder stick packaging.
  • Paper’s lead in stick packaging revolution.
  • Stick packaging takes the lead, unwrapping innovation in the food and beverage realm.

Stick pack pouches represent a specialized category of flexible packaging distinguished by their compact dimensions and slender configuration. Specifically designed for the containment of dry powders, though occasionally suitable for powder, gel, solid and liquids, these pouches offer a practical solution for on-the-go consumption. Their narrow and elongated form makes them well-suited for single-serve applications, sample sizes, and products strategically positioned for point-of-purchase display in retail settings.

In 2021, a staggering 16 billion stick packs were procured, underscoring the robust demand for this packaging format. The stick pack packaging market is poised for substantial and profitable expansion. Projections indicate a promising year-over-year growth rate for stick packs, ranging between 5% and 7%. This optimistic forecast suggests a flourishing market with increasing consumer preference for the convenience and versatility of stick packaging solutions. The primary utility of stick pack pouches lies in their convenience and portability.

Catering to the modern lifestyle characterized by a demand for quick and hassle-free solutions, these pouches are tailor-made for individuals seeking efficient, single-serving packaging. Stick packs are commonly used for products like instant coffee, sugar, condiments, and pharmaceutical powders, so stick packs ensure easy dispensing and controlled portions, enhancing user experience.

Stick Packaging Market Share by Region (2024):

  • Asia Pacific dominates with a 41% market share.
  • North America follows with 32%, Europe with 20%, and LAMEA with 7%.

Asia-Pacific’s Dominance and Drivers:

  • Asia-Pacific’s leading position is attributed to factors like population growth, urbanization, and demand for on-the-go packaging.
  • Rise of e-commerce and increasing disposable incomes further boost the stick packaging market.
  • Cultural shift towards western-style snacks and sustainable packaging contributes to its popularity.

Example: In January 2024, Asahi launched a stick-packed coffee concentration in Vietnam.

North America’s Emergence and Sustainability Focus:

  • North America establishes itself as a key player with a surge in stick packaging adoption.
  • Consumers favor on-the-go and single-serving solutions, aligning with fast-paced lifestyles.
  • Sustainability and eco-conscious practices drive stick packaging popularity in the region.

Example: In November 2023, BERRY Global released a refill version of their Exclusive stick for personal care applications.

Stick Packaging Market Dynamic Drivers of Growing Demand:

  • Surge in demand results from on-the-go lifestyles and a preference for eco-friendly solutions.
  • Online retailing contributes to demand due to the adaptability of stick packs.
  • Notched and easy-open versions enhance user experience, meeting contemporary consumer preferences.

Convenience with Powder Stick Packaging:

  • Powder stick packaging is highly convenient for on-the-go consumers.
  • Appeals to those with a kettle at home or individuals requiring precise measurements.
  • Preserves product freshness and minimizes contamination risks.

Example: In October 2023, Herbaland Naturals launched Daily Probiotic Powder Sticks.

Stick Packaging in Food and Beverage Sector:

  • Stick packaging emerges as a frontrunner in the food and beverage industry.
  • Ideal for single-serve applications, condiments, and instant beverages.
  • Versatility in formats and branding potential contribute to its popularity.

Example: In January 2024, Nestlé Vietnam launched NESCAFE coffee in a liquid stick shape.

Paper’s Dominance in Stick Packaging Revolution:

  • Paper-based packaging is valued at USD 416.5 billion in 2022 and projected to reach USD 503.1 billion by 2028.
  • Sustainability becomes a key value driver, with 50% of consumers ranking it in their top 5.
  • Paper-based stick packaging offers versatility beyond traditional perceptions.

Example: In December 2022, Mondi developed recyclable, paper-based secondary packaging for Angulas Aguinaga’s Krissia brand chilled surimi sticks.

Comparative Landscape and Key Players:

  • Amcor plc and Constantia Flexibles are significant players in the stick packaging market.
  • Amcor is a global leader with a commitment to innovation, while Constantia Flexibles focuses on sustainability.
  • Other key players include GreenSeed Contract Packaging, Glenroy, Inc., and Aristo Pharma GmbH.

Example: In April 2023, Huhtamaki Oyj introduced sustainable, flexible packaging.

Stick Packaging Market Recent Developments:

  1. Huhtamaki Oyj introduced sustainable, flexible packaging in April 2023.
  2. Amcor Plc launched sustainable high-shield laminates in April 2022.
  3. Akoya Capital Partners, LLC acquired WePackItAll in June 2022.
  4. Skye Pharma expanded its offerings by acquiring a stick pack filling company in December 2022.

Stick Packaging Market Segments:

  • Material: Paper, Plastic, Aluminium, Others
  • Application: Powder, Solid, Liquid
  • End Use: Food and Beverage, Pharmaceuticals, Personal Care, Others
  • Region: North America, Europe, Asia Pacific, LAMEA

If you have any questions, please feel free to contact us at sales@towardspackaging.com

Explore the statistics and insights concerning the packaging industry and its segmentation: Get a Subscription

About Us

Towards Packaging is a leading global consulting firm specializing in providing comprehensive and strategic research solutions. With a highly skilled and experienced consultant team, we offer a wide range of services designed to empower businesses with valuable insights and actionable recommendations.

We stay abreast of the latest industry trends and emerging markets to provide our clients with an unrivalled understanding of their respective sectors. We adhere to rigorous research methodologies, combining primary and secondary research to ensure accuracy and reliability. Our datadriven approach and advanced analytics enable us to unearth actionable insights and make informed recommendations. We are committed to delivering excellence in all our endeavours. Our dedication to quality and continuous improvement has earned us the trust and loyalty of clients worldwide.

Packaging Web Wire

Packaging Web Wire shines as a subsidiary of Towards Packaging, dedicated exclusively to this dynamic sector. With a focus on the intricacies and nuances of packaging, Packaging Web Wire harnesses our consultancy's extensive knowledge and experience to provide specialized research and analysis. Through our platform, businesses gain access to invaluable insights and strategies crafted to address the ever-evolving challenges and opportunities within the packaging landscape. Towards Packaging stands as a leading global consultancy, renowned for its expertise in delivering comprehensive and strategic research solutions across a multitude of industries. With a seasoned team of consultants, we specialize in offering a wide range of services aimed at providing businesses with actionable insights and recommendations tailored to their specific needs and objectives.

Recent Posts

Display Packaging Market Key Insights, Innovations and Industry Trends

Display Packaging Market Size and Growing Importance The global display packaging market was valued at…

16 hours ago

Cosmetic Packaging Market Trends and Insights (2024-2034)

Cosmetic Packaging Market Growth, Trends and Future Outlook The global cosmetic packaging market was valued…

16 hours ago

Dietary Supplement Packaging Market Trends and Growth

Dietary Supplement Packaging Market Growth and Rising Demand The dietary supplement packaging market is experiencing…

16 hours ago

Zero Waste Packaging Market Growth and Trends (2024 – 2034)

Zero Waste Packaging Market Growth and Demand in Europe The zero waste packaging market was…

16 hours ago

Medical Device Packaging Market Insights (2024 – 2032)

Global Medical Device Packaging Market Size and Regional Insights The global medical device packaging market…

16 hours ago

Global Frozen Food Packaging Market Analysis and Trends

Frozen Food Packaging Market Growth, Trends and Forecast The global frozen food packaging market was…

16 hours ago