Stick pack pouches represent a specialized category of flexible packaging distinguished by their compact dimensions and slender configuration. Specifically designed for the containment of dry powders, though occasionally suitable for powder, gel, solid and liquids, these pouches offer a practical solution for on-the-go consumption. Their narrow and elongated form makes them well-suited for single-serve applications, sample sizes, and products strategically positioned for point-of-purchase display in retail settings.
In 2021, a staggering 16 billion stick packs were procured, underscoring the robust demand for this packaging format. The stick pack packaging market is poised for substantial and profitable expansion. Projections indicate a promising year-over-year growth rate for stick packs, ranging between 5% and 7%. This optimistic forecast suggests a flourishing market with increasing consumer preference for the convenience and versatility of stick packaging solutions. The primary utility of stick pack pouches lies in their convenience and portability.
Catering to the modern lifestyle characterized by a demand for quick and hassle-free solutions, these pouches are tailor-made for individuals seeking efficient, single-serving packaging. Stick packs are commonly used for products like instant coffee, sugar, condiments, and pharmaceutical powders, so stick packs ensure easy dispensing and controlled portions, enhancing user experience.
Example: In January 2024, Asahi launched a stick-packed coffee concentration in Vietnam.
Example: In November 2023, BERRY Global released a refill version of their Exclusive stick for personal care applications.
Example: In October 2023, Herbaland Naturals launched Daily Probiotic Powder Sticks.
Example: In January 2024, Nestlé Vietnam launched NESCAFE coffee in a liquid stick shape.
Example: In December 2022, Mondi developed recyclable, paper-based secondary packaging for Angulas Aguinaga’s Krissia brand chilled surimi sticks.
Example: In April 2023, Huhtamaki Oyj introduced sustainable, flexible packaging.
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