- The global stick packaging market size is anticipated to experience growth, escalating from USD 325.21 million in 2022 to an estimated USD 547.63 million by 2032.
- This growth trajectory is expected to follow a Compound Annual Growth Rate (CAGR) of 5.4% during the period spanning from 2023 to 2032.
Report Highlights: Important Revelations
- Growth Projections: Stick packaging market notches 5.4% CAGR (2023-2032).
- Asia Pacific’s strategic positioning in the stick packaging arena by 41% market share.
- North America’s resolute rise in the emerging stick packaging market by 32% market share.
- Stick packaging exploring the dynamic drivers of growing demand.
- The pinnacle of convenience with powder stick packaging.
- Paper’s lead in stick packaging revolution.
- Stick packaging takes the lead, unwrapping innovation in the food and beverage realm.
Stick pack pouches represent a specialized category of flexible packaging distinguished by their compact dimensions and slender configuration. Specifically designed for the containment of dry powders, though occasionally suitable for powder, gel, solid and liquids, these pouches offer a practical solution for on-the-go consumption. Their narrow and elongated form makes them well-suited for single-serve applications, sample sizes, and products strategically positioned for point-of-purchase display in retail settings.
In 2021, a staggering 16 billion stick packs were procured, underscoring the robust demand for this packaging format. The stick pack packaging market is poised for substantial and profitable expansion. Projections indicate a promising year-over-year growth rate for stick packs, ranging between 5% and 7%. This optimistic forecast suggests a flourishing market with increasing consumer preference for the convenience and versatility of stick packaging solutions. The primary utility of stick pack pouches lies in their convenience and portability.
Catering to the modern lifestyle characterized by a demand for quick and hassle-free solutions, these pouches are tailor-made for individuals seeking efficient, single-serving packaging. Stick packs are commonly used for products like instant coffee, sugar, condiments, and pharmaceutical powders, so stick packs ensure easy dispensing and controlled portions, enhancing user experience.
Stick Packaging Market Share by Region (2024):
- Asia Pacific dominates with a 41% market share.
- North America follows with 32%, Europe with 20%, and LAMEA with 7%.
Asia-Pacific’s Dominance and Drivers:
- Asia-Pacific’s leading position is attributed to factors like population growth, urbanization, and demand for on-the-go packaging.
- Rise of e-commerce and increasing disposable incomes further boost the stick packaging market.
- Cultural shift towards western-style snacks and sustainable packaging contributes to its popularity.
Example: In January 2024, Asahi launched a stick-packed coffee concentration in Vietnam.
North America’s Emergence and Sustainability Focus:
- North America establishes itself as a key player with a surge in stick packaging adoption.
- Consumers favor on-the-go and single-serving solutions, aligning with fast-paced lifestyles.
- Sustainability and eco-conscious practices drive stick packaging popularity in the region.
Example: In November 2023, BERRY Global released a refill version of their Exclusive stick for personal care applications.
Stick Packaging Market Dynamic Drivers of Growing Demand:
- Surge in demand results from on-the-go lifestyles and a preference for eco-friendly solutions.
- Online retailing contributes to demand due to the adaptability of stick packs.
- Notched and easy-open versions enhance user experience, meeting contemporary consumer preferences.
Convenience with Powder Stick Packaging:
- Powder stick packaging is highly convenient for on-the-go consumers.
- Appeals to those with a kettle at home or individuals requiring precise measurements.
- Preserves product freshness and minimizes contamination risks.
Example: In October 2023, Herbaland Naturals launched Daily Probiotic Powder Sticks.
Stick Packaging in Food and Beverage Sector:
- Stick packaging emerges as a frontrunner in the food and beverage industry.
- Ideal for single-serve applications, condiments, and instant beverages.
- Versatility in formats and branding potential contribute to its popularity.
Example: In January 2024, Nestlé Vietnam launched NESCAFE coffee in a liquid stick shape.
Paper’s Dominance in Stick Packaging Revolution:
- Paper-based packaging is valued at USD 416.5 billion in 2022 and projected to reach USD 503.1 billion by 2028.
- Sustainability becomes a key value driver, with 50% of consumers ranking it in their top 5.
- Paper-based stick packaging offers versatility beyond traditional perceptions.
Example: In December 2022, Mondi developed recyclable, paper-based secondary packaging for Angulas Aguinaga’s Krissia brand chilled surimi sticks.
Comparative Landscape and Key Players:
- Amcor plc and Constantia Flexibles are significant players in the stick packaging market.
- Amcor is a global leader with a commitment to innovation, while Constantia Flexibles focuses on sustainability.
- Other key players include GreenSeed Contract Packaging, Glenroy, Inc., and Aristo Pharma GmbH.
Example: In April 2023, Huhtamaki Oyj introduced sustainable, flexible packaging.
Stick Packaging Market Recent Developments:
- Huhtamaki Oyj introduced sustainable, flexible packaging in April 2023.
- Amcor Plc launched sustainable high-shield laminates in April 2022.
- Akoya Capital Partners, LLC acquired WePackItAll in June 2022.
- Skye Pharma expanded its offerings by acquiring a stick pack filling company in December 2022.
Stick Packaging Market Segments:
- Material: Paper, Plastic, Aluminium, Others
- Application: Powder, Solid, Liquid
- End Use: Food and Beverage, Pharmaceuticals, Personal Care, Others
- Region: North America, Europe, Asia Pacific, LAMEA
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