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Printed Signage Market Size to Extend $48.41 Bn by 2033

Printed Signage Market  Size & Segment Analysis

The global printed signage market size is projected to reach USD 48.41 billion by 2033, increasing from USD 40.23 billion in 2023. This growth represents a compound annual growth rate (CAGR) of 2.01% from 2024 to 2033.

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The printed signage market is anticipated to witness considerable growth during the forecast period. A necessary method of visual communication for daily life is provided by signage printing. They support in the communication of information that promotes decision-making. Signs are necessary for branding, advertising and business recognition. The kind of signs needed depend largely on the use and duration of the application. It’s among the least expensive methods of spreading the word about the company and promoting it that increases its demand among the businesses.

The cost-effectiveness of printed signage as compared to digital signage coupled with the readability and high visibility is anticipated to augment the growth of the market within the estimated timeframe. Furthermore, the rapid growth of the retail sector, along with the urbanization in the developing economies is also likely to support the growth of the market. The market is further driven by the developments in the printing technologies along with the availability of sustainable printing options.

  • The digital printing technology is one of the fastest-growing printing technologies and it is highly in demand. Furthermore, digital printing is unquestionably the way to go if it comes to signage. In fact, one type of digital printing – inkjet – now produces most of the printing associated with advertising, including signage, flyers, displays and more.
  • With an increasingly digital push in retail, healthcare and corporate environments, large-format printing has revolutionized the creation of spaces for interior designers, architects and branding teams – generating new opportunities for sign companies. Appropriate custom signage can distinguish a brand and improve the experience for visitors or patients.
  • The Sign Research Foundation states that a lot of large flatbed printers are capable of handling materials up to 2 inches thick. This means that sign enterprises can now print on a wide range of surfaces, including textured metals and various types of wood.
  • The North America region is expected to grow at a CAGR of 0.7% during the forecast period owing to the high advertising expenditure and presence of strong retail sector.
  • The Asia-Pacific region market is likely to be driven by the increasing number of small and medium enterprises (SMEs) along with the rise of e-commerce in the region.

Market Segment Analysis

In 2023, the banner and backdrop segment accounted for a significant market share of 34.31%. Utilizing eye-catching and distinctive banners for advertising and on-site signage allows companies to differentiate themselves from competitors. A well-crafted and high-quality banner not only attracts potential clients but also enhances brand awareness. This trend is anticipated to fuel the segment’s growth throughout the forecast period. Additionally, there is a rising demand for large-format printed backdrops across various events and settings. These backdrops come in different materials and sizes, offering a versatile and impactful way to capture attention and create a desired atmosphere.

End-User Vertical Segment Analysis Preview

The retail segment held the largest market share of 44.97% in 2023. Signage is one of the most crucial marketing tools for retail establishments, aiding in the promotion of their products. Effective signage helps customers locate what they need and encourages them to enter the store. To design an effective sign, it’s essential to consider the target audience. Furthermore, printed signage provides a high return on investment, serving as an affordable means to enhance the in-store experience. High-quality printed materials are durable and easy to store for future use, making them ideal for both small boutiques and large multi-floor retailers.

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