On-the-Go Packaging Market Share

On-the-go packaging has witnessed a surge in popularity, particularly in North America, owing to the fast-paced lifestyles and evolving preferences of consumers. This article explores the dominance of North America in the on-the-go packaging market and the factors driving its growth.

On the Go Packaging Market NA, APAC, EU, LAMEA Share

North America’s Growing Preference for On-the-Go Packaging

On-the-go packaging is gaining traction in North America due to consumers’ increasing need for convenience and portability in their food and beverage choices. The hectic schedules of individuals have made it essential to have convenient options for snacking or consuming meals while on the move.

Fueled by Snack Culture

The steady demand for on-the-go packaging is driven by the prevalence of snack culture in North America. With busy lifestyles, consumers seek quick, portable snack options like single-serve portions, portable bottles, and resealable pouches, ideal for commuting, work breaks, or outdoor activities.

Market Dominance of North America

North America, particularly the United States and Canada, leads the on-the-go packaging market, with up to 85% of customers consuming at least one snack daily. Mondelez, a key player in the region, prioritizes on-the-go packaging products, such as single-serve beverage bottles and pre-packaged meal solutions, catering to the high demand for convenience.

Mondelez’s Product Revenue, 2022 (%)

• Biscuits & Bakery Snacks: 51%
• Chocolate: 29%
• Gum & Candy: 12%
• Cheese & Grocery: 6%
• Beverages: 2%

Driving Growth Through Innovation

Continuous innovation, such as new packaging formats and resealable pouches, fuels the growth of the on-the-go packaging market in North America. Companies like ProAmpac and Gelpac are investing in acquisitions and advancements to meet the evolving needs of consumers.

Conclusion

North America’s on-the-go packaging market continues to thrive, driven by the fast-paced lifestyles and preferences of consumers. With innovative solutions and a focus on convenience, the market is poised for sustained growth.

On-the-Go Packaging Market Adapts to Fast-paced Lifestyles in Asia Pacific

Overview

The Asia Pacific region is experiencing rapid growth in the on-the-go packaging market, driven by the diverse packaging needs and changing lifestyles of consumers. This section explores the market dynamics in Asia Pacific and the factors contributing to its growth.

Growing Demand in China and India

China and India are key players in the on-the-go packaging market, with a significant demand for snacks, ready-to-eat (RTE), and ready-to-cook (RTC) meals. Millennials, particularly in China, drive the demand for online food delivery, indicating a preference for convenient food options.

Chips Brands Market Share, India, 2024 (%)

• Lay’s: 28%
• Bingo: 22%
• Uncle Chipps: 15%
• Kurkure: 12%
• Pringles: 8%
• Others: 15%

Emerging Markets in South Korea, Japan, Thailand, Indonesia, and Singapore

South Korean cities like Seoul, along with Tokyo, Bangkok, Jakarta, and Singapore, are pivotal in stimulating the on-the-go packaging market. Urbanization and changing lifestyles in these cities lead to a growing demand for convenient packaging solutions to cater to busy individuals.

Urbanization Driving Demand

The rapid urbanization and lifestyle changes in Asia Pacific cities accelerate the demand for ‘grab and go’ products and their packaging. The need for easy-to-eat foods influences the packaging sector, prompting innovation and growth to meet consumers’ evolving needs.

The Asia Pacific region presents vast opportunities for the on-the-go packaging market, driven by urbanization and changing lifestyles. With a focus on convenience and versatility, the market is poised for sustained growth.

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