Report Highlights: Key Insights
- The global on-the-go packaging market, valued at USD 1.85 billion in 2022, is set to grow significantly, reaching an estimated USD 3.09 billion by 2032.
- This growth is expected to occur at a steady pace of 5.3% annually from 2023 to 2032.
- North America currently leads the on-the-go packaging market, while the Asia-Pacific region is rapidly adopting these solutions to meet the demands of fast-paced lifestyles.
- Plastic packaging remains a popular choice due to its affordability, but eco-friendly alternatives are gaining traction.
- Bags and pouches are playing a key role in enhancing the convenience of on-the-go packaging.
- The food and beverage industry is driving the rise of on-the-go packaging to meet growing consumer demand for portable options.
Exploring On-the-Go Packaging: A Market Overview
On-the-go packaging is designed to meet the needs of people who are always on the move, providing convenience and portability. It is commonly used for snacks, drinks, and other food items that are consumed away from home or while traveling. Packaging types include single-serve snack packs, resealable pouches, portable bottles, and individual portion containers. These solutions are lightweight, durable, and easy to access, making them ideal for people with busy lifestyles who need to eat while on the go.
The growing popularity of snacking—whether as a quick breakfast, a midday snack, or a meal replacement—has contributed to the rise of on-the-go packaging. This trend spans all age groups, affecting everyone from toddlers to adults. As a result, brands are adapting their product offerings to provide more on-the-go options, often with a focus on health-conscious choices.
Among the most active consumers are millennials, who tend to snack frequently, sometimes up to four times a day. Overall, 94% of Americans snack at least once a day. This increasing snacking behavior is reflected in the growth of the retail market for consumer goods, as well as the rising sales of on-the-go packaged products. The expanding market emphasizes the growing importance of packaging solutions that cater to today’s busy, on-the-go lifestyle.
For example, in December 2023, Kellanova reduced the amount of plastic used in the packaging of its top snack products, ensuring the same amount of food while reducing plastic waste.
On-the-Go Packaging Market Trends
The growing demand for healthy, functional snacks is driving innovation in on-the-go packaging. Many of these packages are designed for portion-controlled servings, with a focus on natural ingredients and added benefits like protein, fiber, and vitamins.
Eco-friendly packaging has also become a major trend, with consumers demanding solutions that reduce environmental impact and limit single-use plastics. The integration of smart packaging technologies, such as temperature monitoring, freshness indicators, and interactive features, is also shaping the future of on-the-go packaging.
Furthermore, innovative packaging designs are offering brands the opportunity to stand out and engage consumers in new ways. Companies are continuously developing practical and unique packaging solutions to meet the evolving needs of on-the-go consumers.
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