The global display packaging market was valued at US$ 18 billion in 2023 and is anticipated to grow to approximately US$ 33.29 billion by 2034, with a compound annual growth rate (CAGR) of 5.75% from 2024 to 2034.
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Display packaging refers to specialized packaging designed to showcase products in a visually appealing way, especially in retail environments. It emphasizes the design or features of the product and is placed directly on display shelves or counters for easy access and visibility. Unlike traditional packaging that focuses primarily on product protection, display packaging serves dual purposes—protective and promotional.
The key objective of display packaging is to capture attention. It often incorporates vibrant colors, bold graphics, and unique shapes that help the product stand out in retail settings. Additionally, it may feature product details, branding, and marketing messages to influence consumers’ purchasing decisions. The global packaging market is projected to grow from USD 1.27 trillion in 2025 to USD 1.49 trillion by 2030, with Asia holding the largest share of global packaging sales, while North America remains the second-largest market.
In July 2024, PWR (Packaging with Robots), a company specializing in automated robotic packaging systems, took part in Coesia’s exhibit at the Fachpack and PPMA (Processing and Packaging Machinery Association) shows in September 2024. PWR showcased its innovative range of integrated packaging solutions. Coesia’s CEO, Alessandro Parimbelli, highlighted the company’s collaboration with PWR, leveraging its expertise in robotics for the food industry to deliver creative, comprehensive packaging solutions across various sectors. Peter Mellon, Managing Director of PWR, emphasized the importance of this partnership in driving innovation and enhancing technological integration, ultimately benefiting customers and expanding market reach.
Innovations in the Display Packaging Industry
In September 2024, Colpac Ltd, a UK-based packaging contractor, unveiled Stagione Light, an upgraded line of paperboard food packaging. This new range is designed for presenting both hot and cold dishes in foodservice environments. Stagione Light offers a lighter, single-sheet paperboard construction, maintaining the same form and roll-top design as Colpac’s original Stagione line. The new packaging is made from FC-certified recyclable paperboard, complying with UK and European recycling regulations.
In March 2023, Sulapac, a company known for sustainable packaging solutions, launched Sulapac Luxe—a new, eco-friendly material for high-end fragrance bottle caps. This bio-based material allows cosmetic brands to meet sustainability goals without compromising on aesthetics or quality.
In September 2024, Syntegon, a leader in food packaging and processing technology, presented its latest innovations at the PACK EXPO International in Chicago, held from November 3–6, 2024. The company introduced fully automated systems for packaging cookies and chilled or frozen foods. One of the highlights was the SVX Compact, a new snack packaging device from Syntegon’s VFFS SVX line, designed to enhance efficiency in food packaging.
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