Key Trends and Insights
The growing demand for contactless packaging presents a significant opportunity for manufacturers to enhance the hygiene and safety of their products. Additionally, precision packaging is gaining popularity, offering customers a more reliable and trusted experience.
A major trend in the industry is the shift towards environmentally friendly packaging solutions. The use of Smart Touch technology in eco-friendly packaging could revolutionize the contact lens market. By adopting circular sustainability practices, such as using 100% recyclable or recycled plastics, the industry can promote greater environmental awareness.
There is also a growing focus on researching materials with a lower environmental impact while still maintaining the ability to protect the product. This includes the use of mono-materials, which simplify recycling, as well as multi-layer substrates made from a single material. Biodegradable and compostable plastics, such as polylactic acid (PLA), thermoplastic starches (TPS), and polyhydroxyalkanoates (PHA), are becoming increasingly popular.
The rapid growth of e-commerce is significantly influencing packaging demands, particularly in terms of durability, long-term viability, and brand experience. This growth is shaping how manufacturers approach business-to-business (B2B) transactions, with many aiming to provide a business-to-consumer (B2C)-like experience to their B2B clients.
North America led the market in 2023, driven by high consumer awareness, widespread contact lens adoption, and innovations in packaging materials. Meanwhile, Asia-Pacific is projected to experience the fastest growth during the forecast period, fueled by rising vision-related issues, urbanization, and increasing disposable incomes.
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