Press Releases

Connected Packaging Market Share

Introduction to Connected Packaging

Connected packaging represents a significant evolution in the way products are presented and marketed to consumers. It involves the integration of digital elements into physical packaging, providing consumers with interactive experiences and valuable information. This innovation is reshaping industries across the globe, including North America.

What is Connected Packaging?

Connected packaging refers to the incorporation of digital technologies, such as QR codes, near-field communication (NFC), or augmented reality (AR), into product packaging. These technologies enable consumers to access additional content, promotions, and product information directly from the packaging using their smartphones or other devices.

Importance of Connected Packaging

The importance of connected packaging lies in its ability to bridge the gap between physical and digital experiences for consumers. It allows brands to engage with their customers beyond the point of sale, providing them with relevant content and personalized experiences. This enhanced interaction helps build brand loyalty and increases consumer trust.

Growth of Connected Packaging in North America

North America is experiencing significant growth in the adoption of connected packaging, driven by various factors.

Factors Driving Growth

One of the primary drivers of connected packaging adoption in North America is the increasing popularity of e-commerce. With more consumers shopping online, brands are seeking innovative ways to connect with their customers beyond traditional retail environments.

Statistics on QR Code Utilization

The utilization of QR codes on packaging has seen a notable increase in North America. In the US alone, the number of QR code scans reached 25 million in 2022, representing a significant share of global scans. This trend indicates a growing acceptance and use of digital technologies by American consumers.

Connected Packaging in North American Industries

Various industries in North America are integrating connected packaging to enhance the consumer experience and address sustainability concerns.

Sub-Sectors Incorporating Connected Packaging

Industries such as Food & Beverage, Pharma, Medical Supplies or Devices, and Consumer Packaged Goods are among those adopting connected packaging solutions. These industries recognize the importance of providing consumers with interactive experiences and relevant product information.

Focus on Sustainability

Connected packaging also offers opportunities for North American manufacturers to improve sustainability efforts. By leveraging technologies like tagging watermarks and the Internet of Things (IoT), brands can track the lifecycle of packaging materials and provide consumers with recycling information. This focus on sustainability aligns with consumer preferences and regulatory requirements.

Enhancing Recycling Programs

The ICON® paper technology is designed to be used for products like ice cream holders and lids, contributing to community paper recycling initiatives. By incorporating this technology into their packaging, Huhtamaki aims to reduce waste and promote recycling across the US.

Rise of QR Codes in Asia Pacific

Asia Pacific has emerged as a key region for the adoption of QR codes on packaging, driven by consumer demand for transparency and reliability.

Adoption of QR Codes

Nations like Korea, Japan, and China are at the forefront of QR code implementation, leveraging them to provide consumers with detailed product information and supply chain transparency. QR codes have become an essential tool in digital marketing, allowing consumers to engage with physical products in new ways.

Impact on Consumer Trust

The use of QR codes on packaging in Asia Pacific has contributed to building consumer trust. By providing transparency about product origins and manufacturing processes, brands can establish credibility with their customers. This transparency is particularly crucial in markets where consumers prioritize product quality and authenticity.

Asia Pacifics Role in Packaging Innovation

Asia Pacific is leading the way in packaging innovation, setting trends that influence global markets.

Leading the Global Market

With vibrant marketplaces and tech-savvy consumers, Asia Pacific drives innovation in packaging design and functionality. Brands in this region continuously experiment with new technologies to deliver superior consumer experiences.

Shaping Future Consumer Engagement

The innovative practices adopted in Asia Pacific will shape the future of consumer engagement and brand experience worldwide. As consumer preferences evolve, brands must adapt to meet their expectations, making Asia Pacific a critical region for monitoring trends in the packaging industry.

Connected packaging is revolutionizing industries in North America and beyond. By integrating digital technologies into product packaging, brands can enhance consumer experiences, promote sustainability, and build trust with their customers. As the adoption of connected packaging continues to grow, it will play an increasingly significant role in shaping the future of consumer engagement and brand interaction.

Download White Paper: https://www.towardspackaging.com/personalized-scope/5168

Own your copy of our reach study and stay informed: https://www.towardspackaging.com/price/5168

Get the latest insights on packaging industry segmentation with our Annual Membership. Subscribe now for access to detailed reports, market trends, and expert analysis tailored to your needs. Stay ahead in the dynamic packaging sector with valuable resources and strategic recommendations. Join today to unlock a wealth of knowledge and opportunities: Subscribe to Annual Membership

If you have any questions, please feel free to contact us at sales@towardspackaging.com

About Us

Towards Packaging is a leading global consulting firm specializing in providing comprehensive and strategic research solutions. With a highly skilled and experienced consultant team, we offer a wide range of services designed to empower businesses with valuable insights and actionable recommendations. We stay abreast of the latest industry trends and emerging markets to provide our clients with an unrivalled understanding of their respective sectors. We adhere to rigorous research methodologies, combining primary and secondary research to ensure accuracy and reliability. Our data-driven approach and advanced analytics enable us to unearth actionable insights and make informed recommendations. We are committed to delivering excellence in all our endeavours. Our dedication to quality and continuous improvement has earned us the trust and loyalty of clients worldwide.

Browse our Brand-New Journal:

https://www.towardshealthcare.com

https://www.towardsautomotive.com

For Latest Update Follow Us: https://www.linkedin.com/company/towards-packaging/

Get Our Freshly Printed Chronicle: https://www.packagingwebwire.com/

Scrutinize More:

Elodie Blanc

Meet Elodie Blanc, an esteemed authority in the packaging industry with over a decade of experience spanning various sectors. With a background in Industrial Design, she blends creativity with technical prowess to drive innovation. Elodie's expertise encompasses sustainability, digital integration, and emerging trends like smart packaging. She's renowned for spearheading eco-friendly initiatives, advocating for recyclable and biodegradable materials. Beyond her hands-on work, Élodie contributes to Packaging Web Wire, a premier online platform under Towards Packaging - Business Consulting Service. Her insightful articles and speeches at industry events solidify her status as a thought leader. Recognized for her contributions, Elodie continues to shape the future of packaging, prioritizing functionality, aesthetics, and sustainability. With her leadership, the industry evolves towards a more responsible and innovative future.

Recent Posts

Child Resistant Packaging Market Growth, Trends and Innovations (2023 – 2032)

Child Resistant Packaging Market Projected Growth and Trends (2023 - 2032) The global market for…

3 days ago

Packaging Printing Market Trends, Growth and Future Outlook (2023 – 2032)

Global Packaging Printing Market Projected Growth from 2023 to 2032 The global packaging printing market…

3 days ago

Coffee Bags Market Trends, Growth, and Future Outlook (2023 – 2032)

Global Coffee Bag Market Outlook Growth, Trends, and Projections (2023 - 2032) The global coffee…

3 days ago

Pharmaceutical Glass Packaging Market Insights (2023 – 2032)

Pharmaceutical Glass Packaging Market Growth and Forecast (2023 - 2032) The global pharmaceutical glass packaging…

3 days ago

Polyethylene Films Market Trends and Growth Outlook (2023 – 2032)

Global Polyethylene Films Market Growth Projections and Trends (2023 - 2032) The global polyethylene films…

3 days ago

Returnable Glass Bottle Market Key Players, Trends and Insights (2023 – 2032)

Global Market for Returnable Glass Bottles Size, Trends and Forecast (2023 - 2032) The global…

4 days ago