Connected packaging is revolutionizing the way products are marketed, sold, and consumed. By integrating digital technology with traditional packaging, connected packaging enhances consumer engagement, provides valuable data insights, and offers various functionalities that improve brand-consumer interactions. In this article, we’ll explore the leading market players in the connected packaging industry and delve into their products, innovations, and market presence.
Leading Market Players
Amcor plc
Amcor plc stands as a global leader in sustainable packaging solutions. With a strong focus on innovation and sustainability, Amcor delivers a wide range of connected packaging solutions tailored to meet diverse consumer needs. From smart labels to NFC-enabled packaging, Amcor’s products are designed to enhance brand visibility and consumer engagement. The company’s commitment to sustainability is evident in its eco-friendly packaging solutions, contributing to a greener future.
3M
3M is renowned for its innovation across various industries, including connected packaging. Leveraging its expertise in adhesive technologies and digital solutions, 3M offers cutting-edge connected packaging solutions that enable brands to connect with consumers in unique ways. From interactive labels to RFID tags, 3M’s products ensure seamless integration of digital experiences with physical packaging, enhancing brand loyalty and consumer satisfaction.
Stora Enso
Stora Enso is a frontrunner in sustainable packaging and biomaterials, offering innovative connected packaging solutions that prioritize environmental responsibility. With a focus on renewable materials and smart packaging technologies, Stora Enso delivers solutions that not only meet consumer demands but also reduce environmental impact. Through NFC-enabled packaging and intelligent labels, Stora Enso empowers brands to deliver personalized experiences and gather valuable consumer insights.
Thin Film Electronics ASA
Thin Film Electronics ASA specializes in printed electronics, providing connected packaging solutions that enable brands to engage directly with consumers through their smartphones. With its patented NFC technology, Thin Film Electronics offers cost-effective and scalable solutions for smart packaging, allowing brands to create interactive experiences and gather real-time data on consumer behavior. This enables brands to tailor marketing strategies and product offerings to meet consumer preferences effectively.
Huhtamaki Oyj
Huhtamaki Oyj is a global leader in sustainable packaging solutions, offering a wide range of connected packaging options designed to enhance consumer engagement and brand loyalty. With a focus on innovation and sustainability, Huhtamaki Oyj provides solutions such as QR codes, augmented reality packaging, and smart labels. These solutions not only create interactive experiences for consumers but also provide brands with valuable data insights to improve marketing strategies and product development.
Constantia Flexibles
Constantia Flexibles is a leading supplier of flexible packaging solutions, offering innovative connected packaging solutions that combine functionality with sustainability. With its extensive portfolio of smart packaging solutions, including QR codes, RFID tags, and intelligent labels, Constantia Flexibles enables brands to create engaging experiences for consumers while ensuring product authenticity and traceability. The company’s commitment to sustainability ensures that its solutions are not only innovative but also environmentally friendly.
R.R. Donnelley & Sons Company
R.R. Donnelley & Sons Company is a global provider of integrated communication solutions, offering a wide range of connected packaging options designed to enhance brand visibility and consumer engagement. From smart labels to augmented reality packaging, R.R. Donnelley & Sons Company’s solutions leverage cutting-edge technology to deliver immersive experiences that resonate with consumers. With a focus on innovation and quality, the company continues to push the boundaries of connected packaging to meet evolving consumer demands.
BALL CORPORATION
BALL CORPORATION is a leading provider of sustainable packaging solutions, offering a diverse range of connected packaging options that cater to various industries. From smart cans to digital labels, BALL CORPORATION’s products enable brands to deliver unique experiences and gather valuable insights into consumer behavior. With a strong emphasis on sustainability and innovation, the company remains at the forefront of connected packaging technology, driving positive change in the industry.
Klöckner Pentaplast
Klöckner Pentaplast is a global leader in rigid plastic film solutions, offering innovative connected packaging solutions that enhance brand visibility and consumer engagement. With its advanced printing technologies and intelligent packaging solutions, Klöckner Pentaplast enables brands to create interactive experiences for consumers while ensuring product integrity and security. The company’s commitment to sustainability ensures that its solutions not only meet consumer needs but also contribute to a more sustainable future.
Graham Packaging Company
Graham Packaging Company specializes in innovative packaging solutions, offering a wide range of connected packaging options designed to meet the evolving needs of brands and consumers. From smart bottles to NFC-enabled packaging, Graham Packaging Company’s products enable brands to create unique experiences that drive consumer engagement and loyalty. With a focus on innovation and quality, the company continues to push the boundaries of connected packaging, delivering solutions that resonate with consumers worldwide.
Avery Dennison Corporation
Avery Dennison Corporation is a global leader in labeling and packaging materials, offering a wide range of connected packaging solutions that enable brands to connect with consumers in meaningful ways. From RFID labels to smart packaging solutions, Avery Dennison Corporation’s products empower brands to deliver personalized experiences and gather valuable data insights. With a focus on innovation and sustainability, the company remains committed to driving positive change in the industry through connected packaging solutions.
Emerson Electric Co
Emerson Electric Co is a global technology and engineering company, offering innovative connected packaging solutions that enable brands to enhance consumer engagement and drive business growth. With its advanced sensor technologies and digital solutions, Emerson Electric Co provides solutions such as temperature-sensitive labels and smart packaging platforms. These solutions not only ensure product integrity and safety but also enable brands to deliver personalized experiences that resonate with consumers.
American Thermal Instruments
American Thermal Instruments specializes in temperature monitoring solutions for the healthcare and food industries, offering connected packaging options that ensure product safety and quality. With its advanced temperature monitoring labels and smart packaging solutions, American Thermal Instruments enables brands to track and monitor product conditions throughout the supply chain. This ensures that products remain safe and effective, enhancing consumer trust and brand reputation.
BASF SE
BASF SE is a leading provider of chemical solutions, offering innovative connected packaging solutions that enhance brand visibility and consumer engagement. With its expertise in material science and digital technologies, BASF SE provides solutions such as smart labels and RFID tags. These solutions enable brands to deliver personalized experiences and gather valuable data insights, driving business growth and consumer loyalty.
International Paper
International Paper is a global leader in paper and packaging solutions, offering a diverse range of connected packaging options designed to meet the needs of brands and consumers. From smart packaging labels to augmented reality packaging, International Paper’s products enable brands to create immersive experiences that engage consumers and drive sales. With a focus on sustainability and innovation, the company continues to push the boundaries of connected packaging, delivering solutions that make a positive impact on the environment and society.
The connected packaging market is driven by innovation, sustainability, and consumer engagement. The leading market players, including Amcor plc, 3M, Stora Enso, and others, are at the forefront of this transformation, offering innovative solutions that enhance brand visibility, consumer engagement, and product integrity. As the demand for connected packaging continues to grow, these companies remain committed to driving positive change in the industry, delivering solutions that meet the evolving needs of brands and consumers.
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Elodie Blanc