Key Trends and Insights
The beverage industry is increasingly adopting 100% recycled packaging to reduce greenhouse gas emissions and conserve virgin plastic. Another important trend is light-weighting, where packaging is made with fewer resources, helping to lower environmental impact while maintaining efficiency.
Effective cider packaging not only serves a functional purpose but also creates an emotional connection with customers, enhancing brand loyalty and driving sales. Companies are focusing on packaging designs that are both responsible and convenient, offering a blend of sustainability and appeal.
The demand for single-serve, portable packaging formats, such as smaller cans and bottles, is on the rise. These formats are particularly favored by younger consumers who prioritize convenience and on-the-go consumption. As lifestyles become faster-paced, this trend is expected to continue growing.
An increasing number of cider producers are leveraging club membership models, generating a significant portion of their revenue through these memberships. This shift indicates a deeper focus on long-term customer relationships, benefiting both cider makers and packaging manufacturers.
The Asia-Pacific region is anticipated to experience the fastest growth, with a projected compound annual growth rate (CAGR) of 7.92% during the forecast period. This growth is driven by rising consumer interest in cider and the growing trend of on-the-go beverage consumption.
Europe, on the other hand, held the largest market share of 36.81% in 2023. This is largely due to the region’s strong cider production heritage, the increasing use of recyclable materials, and the adoption of eco-friendly packaging, supported by strict European Union regulations.
Recent Developments by Key Market Players
- September 2023: WestRock and Smurfit Kappa merged to form Smurfit WestRock, positioning themselves as global leaders in sustainable packaging. This merger combines Smurfit Kappa’s excellence in corrugated and containerboard packaging in Europe with WestRock’s strong presence in the Americas, particularly the United States, Brazil, and Mexico. Together, they aim to set a new standard in packaging innovation and sustainability.
- June 2021: Westons Cider invested £3 million in a new packaging line at its Ledbury facility to boost internal production. The new line can package 12,500 cans per hour, improving efficiency and meeting growing demand.
Key Market Players
Leading companies in the cider packaging market include Ardagh Group, Ball Corporation, Owens-Illinois Inc. (O-I), Nampak Ltd., Crown Holdings, Inc., Amcor plc, WestRock Company, Silgan Holdings Inc., Consol Glass (Pty) Ltd, Smurfit Kappa Group, Vidrala, and Plastipak Holdings, Inc., among others. These players are driving innovation in packaging solutions, focusing on sustainability and efficiency.
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