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Consumer Preferences and Sustainability in the Chocolate Bar Packaging Market

Chocolate Bar Packaging Market Size, Share, and Future Prospects

The global chocolate bar packaging market is projected to grow from USD 47.61 billion in 2022 to approximately USD 89.74 billion by 2032. This represents a compound annual growth rate (CAGR) of 6.55% from 2023 to 2032.

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Report Highlights: Important Revelations

  • Global chocolate bar packaging sector is poised for growth, starting at a value of USD 47.61 billion in 2022.
  • The market is expected to surge, reaching an estimated value of USD 89.74 billion by 2032.
  • This expansion is increasing at CAGR of 6.55% over the period from 2023 to 2032.
  • Europe maintains a dominant stance in the chocolate bar packaging industry.
  • The Asia Pacific chocolate bar packaging market shows promising growth potential.
  • Plastic demonstrates remarkable versatility in packaging solutions for chocolate bars.
  • Innovations in stick pack technology are revolutionizing chocolate bar packaging.

Versatility of Plastic in Chocolate Bar Packaging Solutions

Plastic continues to play a significant role in the chocolate bar packaging market, making up a substantial portion of packaging solutions. Despite the rising awareness of environmental issues linked to plastic use, its versatility, durability, and cost-effectiveness keep it a preferred choice for packaging chocolate bars. Market research indicates that plastic accounts for approximately 40% to 50% of chocolate bar packaging worldwide.

Chocolate lovers consume nearly 660,000 tonnes of chocolate annually, averaging about 11 kg per person. Unfortunately, this indulgence contributes to plastic waste, as many popular chocolate bars are wrapped in polypropylene. This type of plastic, derived from fossil fuels, is commonly used in food packaging but poses recycling challenges due to its non-recyclable nature. Local recycling programs often struggle with the polypropylene wrappers found on bars from brands like Mars, Cadbury, and Nestlé.

By 2023, Nestlé Australia aims to cut down on virgin plastic usage by approximately 250,000 m² by packaging over 40 million 45g KitKat bars in wrappers that contain 30% recycled material. Similarly, Mars, the parent company of M&Ms, Galaxy, and Snickers, has set a goal for all of its packaging to be 100% recyclable, reusable, or biodegradable by 2025.

As the industry shifts toward sustainability, there is a growing trend to reduce plastic use and explore environmentally friendly alternatives. This movement reflects consumers’ preferences for eco-conscious packaging and demonstrates the industry’s commitment to addressing the challenges posed by plastic waste.

For example, in November 2022, Mars Incorporated began utilizing materials generated from advanced recycling for packaging its KIND snack bars, aiming to decrease the amount of virgin plastics in its packaging portfolio.

Chocolate Bar Packaging Market Player

Amcor Plc, Swiss Pack, Packman Packaging, Swiftpak Limited, Sonoco Products Company, Mondi Plc, Huhtamaki Oyj, Charpak Ltd, Marber S.r.l., Stora Enso Oyj, JBM Packaging, Packle Packaging Industries and The Sherwood Group.

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