The global bottled water packaging market was valued at USD 106.68 billion in 2023 and is expected to grow to USD 222.25 billion by 2034, with an annual growth rate of 6.9% from 2024 to 2034. This growth is driven by the rising awareness of the health benefits of staying hydrated and the growing preference for bottled water among consumers with hectic lifestyles.
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The global bottled water packaging market, valued at USD 99.73 billion in 2022, is expected to see significant growth, reaching USD 195.59 billion by 2032. This expansion is projected to occur at a compound annual growth rate (CAGR) of 6.9% from 2023 to 2032. Key factors driving this growth include increasing consumer awareness about hydration and the rising demand for bottled water in North America and Asia Pacific.
The market is also exploring more sustainable packaging options, with a focus on eco-friendly alternatives. Meanwhile, the demand for still bottled water packaging continues to grow, as companies aim to meet both consumer preferences and environmental expectations.
Bottled water is packaged in a wide variety of containers, including cartons, bags, cans, glass bottles, and plastic bottles, with most packaging being single-use, typically under one liter in size. The practice of bottling water began in the UK at Holy Well, marking the origins of this industry.
As of 2022, around 600 million households globally were purchasing bottled water, equating to approximately 446 billion liters each year or one million bottles per minute. A key driver of this demand is the renewed interest in spa culture and water therapy, particularly in Europe and the United States. Over time, bottled water packaging has evolved, influenced by changes in consumer preferences and branding trends.
Today, companies in the bottled water industry prioritize packaging not only for protecting the health and safety of consumers but also for reducing environmental impact. The materials used, including plastic, are carefully chosen for their durability and recyclability. While plastic remains the most commonly used material for bottled water packaging due to its strength, lightness, and energy-efficient manufacturing process, it is also recyclable, making it a more environmentally attractive option compared to other materials like aluminum, cartons, and glass.
The industry has seen significant developments in sustainability and packaging innovation. For example, in March 2023, SOURCE Global, a company that produces renewable drinking water from the atmosphere, acquired Proud Source Water, a company known for its responsibly bottled spring water.
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