Bottled Water Packaging Market Growth & Sustainability Trends

Bottled Water Packaging Market Growth and Future Outlook

The global bottled water packaging market was valued at USD 106.68 billion in 2023 and is expected to grow to USD 222.25 billion by 2034, with an annual growth rate of 6.9% from 2024 to 2034. This growth is driven by the rising awareness of the importance of staying hydrated for health and well-being, as well as the increasing demand for convenient hydration options among consumers with busy lifestyles.

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Report Highlights Key Insights

• The global bottled water packaging market was valued at USD 99.73 billion in 2022 and is expected to grow to USD 195.59 billion by 2032, driven by a compound annual growth rate (CAGR) of 6.9% from 2023 to 2032.
• North America presents a lucrative market for bottled water packaging.
• Demand for bottled water packaging in the Asia Pacific is being fueled by various factors.
• There is a growing focus on eco-friendly alternatives in bottled water packaging.
• The market for still bottled water packaging continues to show consistent growth.
• The journey of bottled water from production to retail is a key focus of the market.

Bottled water is packaged in a wide range of containers, including cartons, bags, cans, glass bottles, and various types of plastic bottles. These are mostly single-use items, often holding one liter or less. The origins of the bottled water business can be traced back to early water bottling practices at the Holy Well in the UK.

The bottled water industry has expanded rapidly, with an estimated 600 million households purchasing bottled water by 2022, consuming nearly 446 billion liters annually—equivalent to one million bottles per minute. A major driver of this growth is the renewed interest in spa culture and water therapy among European and American colonists. Over time, bottled water packaging and flavors have evolved in response to shifting consumer preferences and brand dynamics.

Today, bottled water companies place significant emphasis on product packaging, recognizing its vital role in protecting consumer health and safety while minimizing environmental impact. Packaging materials are carefully chosen to ensure strong protection without compromising sustainability.

Bottled Water Packaging Market Trends

• The market is driven by factors like rapid urbanization, population growth, and the expanding food and beverage industry.
• The rise of non-reactive, lightweight, and affordable PET bottles has revolutionized the market, making bottled water more accessible and affordable.
• Advances in water purification technologies and strict water quality regulations are expected to further boost the bottled water packaging market during the forecast period.
• Bottled mineral water, which is fortified and purified with dissolved minerals, offers added health benefits and is becoming increasingly popular. Innovative packaging solutions have contributed to lighter and more sustainable designs, helping to drive market growth.

Market Dynamics

Driver

Growing Demand for Clean Drinking Water
In October 2023, Chlorophyll Water became the first bottled water brand in the U.S. to meet the Clean Label Project’s strict certification requirements. The brand transitioned to using bottles made from 100% recycled plastic (rPET) with CleanFlake technology, further highlighting the shift towards sustainable packaging.

Opportunity

Sustainability is becoming a major trend in the bottled water packaging industry, with a growing shift away from plastic bottles toward more climate-conscious packaging solutions, such as cans. In the UK, 60% of consumers believe plastic bottles are the least environmentally friendly drink packaging. As a result, many bottled water producers are moving toward more sustainable alternatives. For instance, in 2023, Amazon launched a 5-liter spring water bottle in the UK with reduced plastic packaging, offering a more sustainable option while maintaining hygiene standards.

Additionally, in 2023, Australian brand Helping Humans introduced immunity-boosting flavored waters featuring natural ingredients like echinacea and turmeric, further aligning with consumer demand for healthier and more sustainable beverage options.

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