Press Releases

Anti-counterfeit Packaging Technologies Market Companies

The global market for anti-counterfeit packaging technologies market is experiencing unprecedented growth, driven by the escalating need to combat the proliferation of counterfeit goods across various industries. From pharmaceuticals to electronics, counterfeit products pose significant risks to consumer safety and brand integrity.

This surge in demand for anti-counterfeit packaging technologies market projected expansion from USD 137.60 billion in 2023 to an astounding USD 417.63 billion by 2033, at a compound annual growth rate (CAGR) of 11.91% from 2024 to 2033.

Recent Developments in Anti-Counterfeit Packaging Technologies

Systech’s Next-Generation UniSecure Platform

In November 2023, Systech unveiled the next-generation version of its UniSecure platform. This comprehensive product security solution leverages smartphones for unique product traceability, identification, and verification across the supply chain. UniSecure targets various markets, including skincare, nutraceuticals, pharmaceuticals, and medical products, enhancing security against counterfeit and diversion.

MacDermid Alpha Electronics Solutions’ Sustainable Anti-Counterfeit System

MacDermid Alpha Electronics Solutions announced in November 2023 the creation of an anti-counterfeit system emphasizing sustainability and quality. This system includes an authentication feature in package labeling, initially implemented in lead-free pastes and fluxes for brands like Alpha and Kester. This initiative responds to the high incidence of counterfeit goods reported in Asia.

Talon International’s StegVision Technology

In August 2022, Talon International introduced StegVision, a consumer engagement and anti-counterfeit technology. StegVision uses a combination of steganography, machine learning, artificial intelligence, and computer vision to encode invisible unique labels or markings on products. These labels are readable only by the StegVision app, offering an innovative solution to counterfeiting.

Leading Companies in the Anti-Counterfeit Packaging Technologies Market

Prominent players in the market include Avery Dennison Corporation, 3M Company, AlpVision SA, Sicpa Holding SA, DuPont, Zebra Technologies Corporation, CCL Industries Inc., Authentix, Inc., Systech International, and Applied DNA Sciences Inc. These companies are at the forefront of developing and implementing advanced anti-counterfeit packaging solutions.

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Clara Muller

Meet Clara Muller, a seasoned expert in the packaging industry with over a decade of experience across various sectors. With a background in Industrial Design, Clara blends creativity with technical prowess to drive innovation. Her expertise spans food and beverage, pharmaceuticals, electronics, and luxury goods packaging. Clara is renowned for her commitment to sustainability, advocating for eco-friendly materials and practices. As a prominent contributor to Packaging Web Wire, a premier online platform under Towards Packaging - Business Consulting Service, Clara's insights shape industry discourse. Through her leadership, she continues to steer the packaging industry towards a more sustainable and innovative future.

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