The aluminium can market in North America is experiencing a remarkable surge, promising a bright future ahead. With an estimated annual 5% average increase in aluminium beverage can consumption until 2030, the region is set to witness the sale of an impressive 152 billion units of beverage cans by that year. This statistic alone underscores North America’s pivotal role in the global aluminium can market.
Several factors contribute to the expansion of the North American aluminium can market. The emergence of new beverage categories, such as hard seltzers in the US, canned water in the US and Canada, and a growing demand for canned beer, not only escalates the need for aluminium beverage cans but also fuels production. The rising preference for metal cans over other container types is a notable trend in the market.
Aluminium is widely regarded as a sustainable material due to its high recyclability and lightweight properties. Today’s consumers are increasingly environmentally conscious, associating aluminium beverage cans with premium drinks. This perception aligns with the growing demand for aluminium beverage cans in the region.
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Despite the high demand for aluminium cans, local aluminium producers, including rolling mills and billet re-melters, have faced challenges. They’ve experienced significant sales declines, leading to closures or operating at reduced capacity, sometimes as low as 30%-40%. This adjustment is necessary to align production with market demand fluctuations, ensuring operational efficiency amidst changing market conditions.
The North American aluminium can market is poised for further advancement, driven by evolving consumer preferences, eco-consciousness, and growth in the beverage sector. Agility is essential for industry players to navigate challenges and capitalize on future opportunities.
For instance, in February 2023, metal packaging manufacturer Ardagh Metal Packaging announced the acquisition of a majority stake in digital can printers NOMOQ. Such strategic moves highlight the industry’s commitment to innovation and growth.
The European market for aluminium beverage cans is witnessing a surge in demand, largely driven by consumption of soft drinks, bottled waters, beers, and seltzers. This growth trend is expected to continue over the next decade, accompanied by a substantial shift from tinplate to aluminium cans across the EU.
In 2022, global aluminium consumption in packaging applications reached 95.7 million tonnes. By 2023, this figure is projected to rise to 97.1 million tonnes, with a growth rate of 3.3%. The surge in aluminium demand is primarily fueled by cans, packaging foil, and pharmaceutical packaging. Major beverage companies like Ball Corp and Crown are transitioning their production lines from tinplate to aluminium cans in countries like France and Spain, aligning with the lightweight, recyclable, and eco-friendly nature of aluminium.
It is estimated that Europe alone will produce 109 billion aluminium cans by 2030, contributing significantly to the global beverage packaging market share. As environmental awareness grows, the preference for aluminium cans over traditional tinplate cans is expected to increase, driving the shift towards more eco-friendly packaging materials. This transition not only signifies a major global trend but also reshapes the European beverage industry, paving the way for increased usage of aluminium cans for years to come.
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