The accessible packaging market is experiencing significant acceleration, with forecasts predicting a substantial revenue increase from 2023 to 2034, driven by the growing demand for inclusive and sustainable infrastructure worldwide.
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Accessible packaging is expected to see considerable growth in the coming years. The design concept of accessible packaging considers the diverse needs and capabilities of all users, ensuring that packaging is easy to open, handle, and use, regardless of the individual’s physical or cognitive abilities. This approach ensures that every consumer can independently access and use products, regardless of their abilities.
Beyond physical access, accessible packaging also incorporates clear and understandable product information to assist consumers in making informed choices, particularly those with cognitive impairments or literacy challenges. Accessible packaging not only benefits consumers by enhancing their experience but also provides advantages for brands by improving customer satisfaction and reinforcing brand identity. Additionally, inclusive packaging supports sustainability by reducing waste.
The global aging population, along with strong regulatory frameworks in North America and Europe, is expected to further accelerate the growth of the accessible packaging market. Rising consumer awareness of accessibility issues, along with an increase in the prevalence of disabilities, will also drive demand. Moreover, the focus on universal design principles and the growing emphasis on sustainability are expected to contribute to market growth. The increasing demand from emerging markets is another factor that will fuel growth in the accessible packaging industry.
Key Trends and Findings
Smart Technologies Integration
The integration of smart technologies in accessible packaging is transforming the market by enhancing both user experience and inclusivity. Features such as NFC tags, QR codes, and augmented reality (AR) are enabling consumers with disabilities to access product information, usage instructions, and expiration dates through smartphones or voice-guided devices. For instance, the NaviLens system, which utilizes image identification through augmented smart codes, provides voice guidance to visually challenged passengers. This trend not only improves accessibility but also aligns with the growing consumer demand for innovative solutions.
Sustainability and Eco-friendly Materials
Sustainability in accessible packaging is a rapidly growing trend, where inclusive design is combined with eco-friendly materials to address dual consumer demands for inclusivity and environmental responsibility. One example is SnapSlide, a versatile, sustainable packaging option that features a two-step, single-handed sliding opening. This design requires less force and dexterity than traditional push-and-turn mechanisms and uses 27% less plastic than standard child-resistant caps. Such innovations demonstrate a commitment to reducing environmental impact while maintaining user-friendly packaging for individuals with impairments or limited dexterity.
Regulatory Compliance and Universal Design
Stricter regulations and a push for universal design are also driving growth in the accessible packaging industry. Governments worldwide are strengthening regulations to promote inclusivity, particularly in sectors such as healthcare and food. These regulations encourage brands to adopt universal design principles, resulting in packaging that meets the needs of a diverse user base, including the elderly and individuals with disabilities.
Regional Insights
In 2023, North America held a substantial share of the accessible packaging market, driven by stringent accessibility regulations, a growing aging population, and high levels of consumer awareness. The Asia-Pacific region is the fastest-growing, due to rising healthcare investments, increased awareness, and growing disposable incomes in countries like China and India.
Market Drivers
Aging Population
The aging population is a significant driver for the accessible packaging market, with the number of elderly individuals expected to grow rapidly in the coming decades. Longer life expectancies, declining birth rates, and advancements in healthcare are contributing to this trend. According to the United Nations Department of Economic and Social Affairs, the global population of individuals aged 65 and older is expected to reach 2.2 billion by the end of the 2070s, surpassing the number of children under 18. By the 2030s, the number of people aged 80 and over is expected to exceed 265 million, outnumbering infants under the age of 1. This demographic shift is expected to rapidly increase the percentage of people aged 65 and older, nearly doubling from 17% to 33% between 2024 and 2054.
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