Connected Packaging Market Overview Size, Growth and Industry Analysis (2023 – 2032)
The global connected packaging market was valued at approximately USD 42.89 billion in 2022 and is projected to reach around USD 74.30 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.7% from 2023 to 2032.
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Report Highlights: Key Insights
- The connected packaging market, valued at USD 42.89 billion in 2022, is projected to reach USD 74.30 billion by 2032, growing at a 5.7% CAGR from 2023 to 2032.
- North America and Asia Pacific are seeing significant trends in connected packaging, driving innovations.
- QR codes are enhancing consumer engagement by providing easy access to product information and personalized experiences.
- Digital technologies in food packaging are creating new connected experiences, especially in e-commerce.
- Connected packaging helps brands offer personalized content based on geolocation and device settings, improving customer loyalty.
- The rise of e-commerce and sustainability concerns is pushing the adoption of connected packaging, with technology enabling accurate tracking and promoting recycling efforts.
Connected Packaging Market Trends
Connected packaging allows brands to engage directly with consumers by offering interactive experiences through smartphones or other digital devices. It enables real-time tracking of products across the supply chain using technologies like RFID tags, providing manufacturers with insights into product movement, storage conditions, and handling practices from production to retail. Additionally, connected packaging delivers personalized marketing messages, promotions, and product information based on consumer preferences and purchase history.
This technology also supports sustainability initiatives by offering transparency about a product’s origin, ingredients, and environmental impact. Brands can use connected packaging to highlight their sustainability efforts, such as using eco-friendly materials, reducing carbon emissions, or promoting ethical sourcing.
Impact of Connected Packaging on North American Industries
The North American connected packaging market is experiencing significant growth, driven by several factors. Consumers increasingly seek new and engaging experiences, and digital packaging meets this demand by blending online and in-store interactions. With the growth of e-commerce in North America, brands are adopting connected packaging to reach consumers beyond traditional retail stores.
The use of QR codes is especially prominent in the U.S., where the number of QR code scans reached 38 million in 2022, accounting for 74.78% of global scans. This trend demonstrates how American consumers actively embrace QR code technology for accessing product information, promotions, and personalized experiences.
Industries in North America, including food and beverage, pharmaceuticals, medical devices, and consumer packaged goods, are adapting packaging to enhance the consumer experience. Manufacturers are also focusing on sustainability, using connected packaging to reduce waste and improve recycling efforts. By incorporating technologies like watermarks and the Internet of Things, brands can inform consumers about the lifespan of packaging materials and provide recycling information directly through connected packaging.
The growth of e-commerce, consumer demand for interactive experiences, and a focus on sustainability are driving continued investment in connected packaging in North America, making it a key area for innovation and development.
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