Pharmaceutical Packaging Market Growth and Forecast (2023-2032)
The global pharmaceutical packaging market was valued at approximately USD 117.23 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 10.7% from 2023 to 2032. By 2032, the market is expected to reach around USD 322.50 billion.
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Key Insights into US Consumer Preferences for Packaging: Price, Quality, and Convenience Matter Most
A recent survey of US consumers highlights five key findings about their buying behavior and packaging preferences:
- Top Buying Criteria: Price, quality, and convenience are the main factors driving consumer purchases. While environmental impact isn’t the top concern for everyone, it still matters to a significant portion of consumers.
- Important Packaging Features: Hygiene, food safety, and shelf life are considered the most important aspects of packaging. However, 43% of consumers still view the environmental impact as a critical factor when making purchasing decisions. Overall, environmental concerns have slightly lessened in importance over time.
- Environmental Concerns: Ocean litter has emerged as the leading environmental issue for consumers, surpassing other concerns that have become less prominent since 2020.
- Sustainability Knowledge: Many consumers are not fully informed about which packaging options are more sustainable, but they tend to prefer compostable and plant-based materials.
- Willingness to Pay: A notable number of consumers are willing to pay a premium for sustainable packaging. Between 4% to 7% of consumers are willing to pay over 10% more for environmentally friendly packaging.
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