Liquid Carton Packaging Market Size to Hit USD 11.4 Bn by 2032

The global liquid carton packaging market size reached USD 8.79 billion in 2023 and is projected to hit around USD 11.4 billion by 2033, expanding at a CAGR of 2.63% during the forecast period from 2024 to 2033.

Liquid Carton Packaging Market Revenue 2023 - 2032

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Owing to the region’s altering cultural patterns and social conventions, growing urbanization, population growth, and youth beer obsession has risen the demand for the liquid beverages has boosted. Hence, due to the risen demand for the liquid beverages the key players operating in the market are focused on increasing the production of the liquid carton packaging with longer shelf life which is estimated to drive the growth of the liquid carton packaging market over the forecast period.

Key Takeaways

  • Asia Pacific dominated the liquid carton packaging market in 2023.
  • North America is expected to grow at a significant rate in the market during the forecast period.
  • The brick cartons segment dominated the market with the largest revenue share of 54% in 2023.
  • The plastic-coated paperboard segment held significant share in 2023.
  • The cut opening segment is expected to grow at significant rate during the forecast period.
  • The dairy products segment has held a major revenue share of 62% in 2023.

Market Overview

A multi-ply paperboard with strong wet sizing, high stiffness, and a high barrier coating, such as plastic—is known as liquid packing board. There is only use of virgin paper fibers. The liquid must be retained by the barrier coating, which also stops tastes and air from passing through the paperboard. A multi-ply paper machine with online coating is used to manufacture liquid packaging boards, which can have up to five plies. Using three plies with a base weight of roughly 300 g/m2 is the most popular method. Typically, the base or middle ply is composed of broken (wastepaper from a paper mill) or chemi-thermo-mechanical pulp (CTMP), which is pulp that has been bleached or unbleached chemically. Chemi-Thermo-Mechanical Pulp (CTMP) increases rigidity and bulk.

The primary purpose of packaging fluid is to shield it from the external environment, particularly once the processing is finished, allowing the liquid to maintain its freshness, flavor, and moisture content for an extended amount of time. The liquid packaging carton material is made of Low-density polyethylene (LDPE), Polyethylene Terephthalate (PET), High density Polyethylene or Polypropylene, etc. coating on inner side of paperboard carton. The global packaging market size is estimated to grow from USD 1.20 trillion in 2022 to reach an estimated USD 1.58 trillion by 2032, growing at a 3.16% CAGR between 2023 and 2032.

Growth Factors

  • Emerging markets and trends for liquid carton packaging is expected to drive the growth of the global liquid carton packaging market over the forecast period.
  • Increasing regulatory support is estimated to drive the growth of the market over the forecast period.
  • Increasing focus on cost reduction and production efficiency can drive the specialty market growth further.
  • Increasing in adoption of the advanced technology for the production of liquid carton packaging is estimated to drive the growth of the global liquid carton packaging market in the near future.
  • Increasing launch of the new policy by the government to support equipment monitoring and packaging solution is expected to drive the growth of the market over the forecast period.
  • The key players operating in the market are focused on geographic expansion and launching their brand in other countries which is expected to drive the growth of the global liquid carton packaging market in the near future.
  • Expansion of the healthcare services has increased the demand for liquid packaging cartons in pharmaceutical sector as well as in the hospital pharmacy which has expected to foster the growth of the liquid carton packaging market in the near future.

Market Dynamics

Driver

Increasing launch of new material for liquid carton packaging

The rapid urbanization of developing nations is creating a need for packaged liquid products, which is encouraging market expansion. The market for liquid packaging cartons is expanding due to increased disposable income and rising consumer spending.

As environmental consciousness grows, the sector is growing by introducing environmentally friendly liquid packing cartons. Governments from a number of countries have implemented rules that encourage the use of recyclable and environmentally friendly packaging options, which is supporting this trend and accelerating liquid carton packaging market growth during the forecast period. Moreover, the key players operating in the market are focused on developing new material for liquid carton packaging which is estimated to fuel the growth of the liquid carton packaging market over the forecast period.

For instance,

  • In May 2024, Zotefoams Plc, packaging solution and Cellular materials technology company, unveiled the development of the mono-material barrier beverage carton for storing the liquid beverages. The mono-material barrier beverage carton has claimed to reduce global warming as well as keep the liquid juices fresh.

Restraint

Limited Product compatibility in comparison to plastic bottle

The liquid paperboard carton is not compatible with certain liquid beverages which is found to hinder the growth of the market over the forecast period. Carton packaging is not appropriate for every liquid product. Liquid carton packaging may not be the best option for products with high acidity levels or those with unique shelf life and protection needs. Product compatibility must be carefully considered by manufacturers. For liquids with a water base, liquid cartons are typically used. Their insufficient ability to fend off oil-based liquids may result in problems like shorter shelf lives. Liquid carton packaging may not be the best option for goods like alcoholic beverages that have a high alcohol content. The paperboard and the carton’s structural integrity may be impacted by the alcohol. For the duration of the forecast period, these issues may limit market growth. Moreover, the liquid carton manufacturing system’s complexity drives up manufacturing costs due to its high level of complexity. The demand for brick carton packaging would decline as a result, slowing the rate of market growth.

Opportunity

Increasing demand for sustainable, inexpensive and recyclable liquid packaging solution

The market is expanding as a result of the sharp increase in demand for environmentally friendly packaging solutions as well as the packaging industry’s growing R&D efforts aimed at reaching these sustainability targets. Because they are usually recyclable, these packaging cartons help to promote a circular economy by lowering waste and preserving resources. Liquid cartons are a desirable option for consumers who care about the environment because they are simple to recycle. Consumer demand is growing for paper-based liquid packaging cartons composed entirely of renewable or recycled materials that are supplied ethically. In response, manufacturers are also offering liquid cartons that maximize sustainability across the whole life cycle, taking customer feedback and demand into account. Hence, the exclusively beneficial features of liquid carton packaging are expected to create lucrative opportunity for the growth of the market over the forecast period.

One of the main factors driving the demand for liquid packing cartons is their low cost when compared to other packaging options. Paperboard is more affordable than glass or plastic and is mostly utilized in the manufacturing of liquid cartons. When weighed against many other container formats, such metal cans or glass bottles, they are rather light. This feature reduces the need for fuel during transportation, which lowers shipping and transportation expenses. Liquid cartons are not as likely to break during handling and transit as glass bottle containers are. By doing this, the chance of product loss is reduced, which lowers waste and its related expenses. Because their production costs are cheaper, brands are able to offer their liquid products at competitive pricing in the market, which is estimated to create opportunity for the growth of the liquid carton packaging market in the near future.

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