Growing Demand for Supplement and Nutrition Packaging in North America
The Leading Market: North America
The supplement and nutrition packaging market in North America holds the largest share, primarily driven by the increasing inclination towards dietary supplements as a lifestyle choice among the population. According to polls in the USA, approximately 77% of Americans regularly take dietary supplements. Commonly used supplements include Vitamin D, Vitamin C, and multivitamins. Additionally, herbal medications like Ginseng and Echinacea, as well as minerals such as Calcium and Iron, remain popular among consumers in this region. This growing user base has resulted in a significant surge in the market, fueled by the increasing adoption of supplements in the area.
U.S. Dominance in the Market
The United States leads the supplements market, with the U.S. vitamin and nutritional supplement market projected to reach $35.6 billion by 2022. This growth is propelled by innovations in packaging technology, with packages specifically developed for dietary supplements and nutritional beverages. Packaging plays a crucial role in maintaining the integrity, freshness, and safety of these products while providing essential information to consumers about ingredients, dosage, and usage. To meet evolving consumer preferences, packaging manufacturers produce convenient and user-friendly packaging in various formats, catering to diverse lifestyles and food consumption habits.
Market Expansion and Opportunities
The expansion of the supplement and nutrition packaging market in North America is driven by increased usage of dietary supplements, rising health awareness among consumers, and advancements in packaging technologies. As the sector continues to innovate and invest, the market is poised for further expansion in the coming years, presenting attractive opportunities for industry players across the value chain.
Example of Industry Development
- May 2022: Vantage Nutrition, a subsidiary of the ACG Group, acquired full shares of ComboCap, Inc. This acquisition enabled Vantage’s technology and customer solutions to gain more reach in North America and globally, strengthening its position in the market.
Vital Role of Packaging in European Supplement and Nutrition Market
Europe’s Growing Market Presence
Europe stands as the second largest supplement and nutrition packaging market, following North America. The region’s significant presence in this market segment is attributed to various factors, including higher per capita spending on supplements due to disposable income.
Top Food Supplements Consumption in Europe, 2022 (%)
- Vitamin D: 45%
- Multivitamins: 30%
- Vitamin C: 25%
Expansion and Trends in Europe
Europe’s supplement and nutrition packaging industry is experiencing substantial growth, with an annual increase of 6.8 percent predicted. This growth is fueled by increasing health consciousness, a growing aging population, and a rising focus on disease prevention. The demand for supplements creates opportunities for packaging manufacturers to develop innovative solutions that meet the functional needs and preferences of European consumers.
Importance of Packaging
Packaging plays a crucial role in ensuring the safety, quality, and appeal of dietary supplements in the European market. With sustainability and environmental concerns gaining momentum, the development and use of eco-friendly packaging solutions are increasingly emphasized. Packaging manufacturers are committed to producing sustainable materials and designs to reduce environmental impact, meeting consumer demand for green products.
Industry Development Example
- September 2023: Danone announced a €50 billion extension of its Opole, Poland plant, aiming to expand its medical nutrition capabilities to supply patients worldwide. This expansion reflects Danone’s commitment to further growth in the adult medical nutrition market.
Both North America and Europe demonstrate significant growth potential in the supplement and nutrition packaging market. As consumer preferences evolve and regulatory landscapes develop, the industry is poised for further innovation and expansion, offering promising opportunities for industry players.
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