Connected packaging market is growing with the aim of filling the blanks in digitally and physically spaced areas. Probably one of the most difficult examples is integration of QR codes on product packaging. RFID, NFC are other connecting technologies which are widely integrated into packaging. These codes may be scanned by the customer’s smartphone camera and it will redirect them to online subjects. The consumer the manufacturer’s website, to know more on the product and company, or if it is the user manual, direct him / her to a specific product page. Intelligent packaging is a fast-developing area that targets big brands mostly, creating new shopping experiences by combining animated gaming, music and sensory imaging with traditional packaging features. This technique adheres to the concept of customer choice theory, that argues that clients look for products and services that are tailor-made to fit their individual needs. Personalization is a proclamation that the company is thinking about customer’s uniqueness, a factor that improves their image and encourages customer loyalty.
The connected packaging is done by making results based upon the user who has scanned the QR code and it is a mode of personalization. If a citizen in a Spanish speaking country scans a QR code on a US manufactured product, they will be guided to the Spanish version of the website. During this process, the technology provider employs customer’s geo-location data and his/her device’s setting information, which in turn helps the customers receive pertinent products and customer support platforms.
The growth of e-commerce, mainly with the pandemic as a background, has added an additional impulse to the consumer-packaged goods that are made to be connected. The figure e-commerce growth has stabilized a bit more, the jump in online sales was 7.8% in the first quarter of 2023, which was completed by the US Census Bureau. Industries including such as F&B, Pharma and Medical Support Systems/Equipment, and Consumer Packaged Goods have come to realize the big role that packaging in the increasingly tech-reliant, omni-channel economy, has recently acquired.
Companies are using connected packaging to intensify their approach to sustainability issues; as technology advancement, results in the ability to detect private labelled packaging with accuracy as high as 99%. This is one method through which this technology can be made available to consumers with interactive features attractive to the end-user and directly addressing consumer recycling concerns by cloud-based data from the watermarks.
The global connected packaging market size is estimated to grow from USD 42.89 billion in 2022 to reach an estimated USD 74.30 billion by 2032, growing at a 5.7% CAGR between 2023 and 2032.
Unlock Infinite Advantages: Subscribe to Annual Membership
The North American market for connected packaging is undergoing major growth, which may be attributed to several key factors. An increasing percentage of the shopping population is always looking for the newest and the most enticing. Digital packaging is perfect for satisfying this need as they do a great job by fusing the online and walk the talk worlds, letting customers dig into online content with a push of a button on the packaging. The growth of the e-commerce sales in North America makes connected packaging adoption to take-off. Increasingly more shoppers shop online, brands thus are looking for advanced novel means to reach the customers of theirs beyond the only bordered of retail stores.
Asia Pacific is the centre where the emergence of the new and innovations are often first tested. Nations such as Korea, Japan, and China have come to the forefront of this technology’s implementation, placing QR codes on the packaging to promote their convenience. QR codes play a game changer role in digital marketing toolbox, converting consumers to engage with a physical display by scanning a QR to explore the extent of information collection.
A very important reason for this situation is the trend of putting transparency and reliability in forefront of consumers’ relationship with the producer. The smart packaging and product labels are spurring with QR codes, which allow the consumers to discover useful information about the product’s journey such as the field where it was grown, how it was made, its logistics, transportation routes, as well as the ingredients included. This transparency in particular helps build the consumers trust, assuring them that the goods they buy actually correspond to specified quality and authenticity standards.
Asia Pacific market has been through an incredible QR code for packaging growing, and it is believed that the growth is to jump 83% in the coming year. The region applies such exponential growth in the adoption of new technologies that are not only designed with an eye to provide better service and meet the needs of varied consumers. In China, C2C (QR codes) have became inseparable for consumers with 65% of them deeming them optimal wise to achieve credibility. This wide spread acceptance of these codes calls the attention to the crucial influence of QR codes on building credibility and earning customers’ trust playing a much more important role in a highly competitive commerce.
Packaging has gone through a remarkable change shape from time to time. Initially, it served as just a product protection strategy, but later on, it transformed into the primary look of a brand. When connected packaging technologies have been introduced, it becomes more than a package’s visual element and into an important part of the brand narratives. In the contemporary competitive market-place visual appeal is very important in grabbing the consumers’ interest with the main challenge being beyond repetitive customers. Unique and eye-catching design for packaging and labels beautifully contribute to the general style of your product on a shelf by attracting customers to search more. Next on the line is connected packaging which through QR codes reappear or rather explore more alternatives of the physical and the digital world.
The ubiquity of QR codes is beyond anything we have ever witnessed. By the end of 2022, it is estimated that at least 5.3 billion QR codes will be employed for coupon redemption, one of the main applications. These codes allow consumers to rapidly connect with brands hence proving crucial in providing access to product information, while on the other hand, brands can also easily gain feedback from their consumers.
Packaging is the final means of communication between a consumer and a brand whereby consumers expect to get detailed product information from many aspects such as allergens, ingestion, usage, and recycling instructions. It also serves as a critical completion point to develop an enduring bond with consumers for the brands.
The current customers make business sales of the company more than half now i.e. they account for about 60%. Noteworthy is the fact that only an 5% improvement in customer retention can lead to major increases in profits ranging from 25% to 95%. This gives an insight into the need of the packaging for the education and engagement of the customers in addition to the creation of eternity as regards the brand loyalty and prosperity.
Download White Paper: https://www.towardspackaging.com/personalized-scope/5168
Own your copy of our reach study and stay informed: https://www.towardspackaging.com/price/5168
Get the latest insights on packaging industry segmentation with our Annual Membership – https://www.towardspackaging.com/get-an-annual-membership
If you have any questions, please feel free to contact us at sales@towardspackaging.com
About Us
Towards Packaging is a leading global consulting firm specializing in providing comprehensive and strategic research solutions. With a highly skilled and experienced consultant team, we offer a wide range of services designed to empower businesses with valuable insights and actionable recommendations. We stay abreast of the latest industry trends and emerging markets to provide our clients with an unrivalled understanding of their respective sectors. We adhere to rigorous research methodologies, combining primary and secondary research to ensure accuracy and reliability. Our data-driven approach and advanced analytics enable us to unearth actionable insights and make informed recommendations. We are committed to delivering excellence in all our endeavours. Our dedication to quality and continuous improvement has earned us the trust and loyalty of clients worldwide.
Browse our Brand-New Journal:
https://www.towardshealthcare.com
https://www.towardsautomotive.com
For Latest Update Follow Us: https://www.linkedin.com/company/towards-packaging/
Get Our Freshly Printed Chronicle: https://www.packagingwebwire.com/
The global surgical instruments packaging market size reached US$ 24.8 billion in 2023 and is…
The global cannabis packaging market size reached USD 2.32 billion in 2023 and is projected…
The global clinical trial packaging market size reached USD 2.95 billion in 2023 and is…
The global hazardous goods packaging market size reached US$ 11.50 billion in 2023 and is…
The global panel level packaging market size is estimated to reach USD 11.13 billion by…
The global artificial intelligence in packaging market size is estimated to grow from USD 2,021.3…