The global market for anti-counterfeit packaging technologies market is experiencing unprecedented growth, driven by the escalating need to combat the proliferation of counterfeit goods across various industries. From pharmaceuticals to electronics, counterfeit products pose significant risks to consumer safety and brand integrity.
This surge in demand for anti-counterfeit packaging technologies market projected expansion from USD 137.60 billion in 2023 to an astounding USD 417.63 billion by 2033, at a compound annual growth rate (CAGR) of 11.91% from 2024 to 2033.
In November 2023, Systech unveiled the next-generation version of its UniSecure platform. This comprehensive product security solution leverages smartphones for unique product traceability, identification, and verification across the supply chain. UniSecure targets various markets, including skincare, nutraceuticals, pharmaceuticals, and medical products, enhancing security against counterfeit and diversion.
MacDermid Alpha Electronics Solutions announced in November 2023 the creation of an anti-counterfeit system emphasizing sustainability and quality. This system includes an authentication feature in package labeling, initially implemented in lead-free pastes and fluxes for brands like Alpha and Kester. This initiative responds to the high incidence of counterfeit goods reported in Asia.
In August 2022, Talon International introduced StegVision, a consumer engagement and anti-counterfeit technology. StegVision uses a combination of steganography, machine learning, artificial intelligence, and computer vision to encode invisible unique labels or markings on products. These labels are readable only by the StegVision app, offering an innovative solution to counterfeiting.
Prominent players in the market include Avery Dennison Corporation, 3M Company, AlpVision SA, Sicpa Holding SA, DuPont, Zebra Technologies Corporation, CCL Industries Inc., Authentix, Inc., Systech International, and Applied DNA Sciences Inc. These companies are at the forefront of developing and implementing advanced anti-counterfeit packaging solutions.
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